Brainheart specialises in communication that resonates. As the name suggests, it’s about marrying the rational with the emotional as all effective communication must. You put your brand in people’s hearts by evoking an emotional response. You keep it there by underpinning the emotion with a fact or rational benefit that satisfies the brain’s critical faculty. Without emotion, the rational will be more than likely be overlooked. Without the rational, the emotional evaporates.

Brain and heart — you need both. I have both.